The Self-Publishing Manual, Volume 1 by Dan Poynter

Author:Dan Poynter
Language: eng
Format: epub
Tags: publishing para publishing poynter self publishing book promotion books
Publisher: Dan Poynter

SELECTING REVIEW PERIODICALS

One way to expand your list of appropriate media is to visit the reference desk of a large public library and ask to see the periodical directories. There are at least two for magazines, two for newsletters and several for newspaper columns. (Stop by the bank first for a roll of coins for the copy machine.) Copy just the pages you need and bring them home to enter the addresses of the periodicals into your computer; you’ll use these addresses over and over again.

A main public library in a large city will have a larger budget for directories, and their books are more likely to be newer. You can find many of the directories online, but there is usually an expensive charge to access the listings. Some of the directories you will consult follow. You will also find directories of associations.

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Standard Periodicals Directory: Thousands of magazines. More than 56,000 magazines, newsletters, etc. http://www.oxbridge.com/

Oxbridge Directory of Newsletters http://www.oxbridge.com/

The National Directory of Magazines http://www.oxbridge.com/

Ulrich’s International Periodicals Directory: Many U.S. and foreign periodicals. http://www.ulrichsweb.com/ulrichsweb/

Hudson’s Subscription Newsletter Directory http://www.newsletter-clearinghse.com/

Gale’s Newsletters in Print http://www.galegroup.com/

Literary Market Place (LMP): Many good lists such as book review syndicates, book review periodicals, book columnists, cable networks, radio and TV stations with book programs, book clubs, news services and newspapers with book sections. This resource is so valuable, you may want to buy a copy of your own. http://www.literarymarketplace.com/lmp/us/index_us.asp

Bacon’s Directories http://www.Bacons.com

Gebbie’s All-in-One Media Directory http://www.gebbieinc.com/

Editor and Publisher International Yearbook: The key radio and TV personnel. http://www.editorandpublisher.com/eandp/index.jsp

Directory of Literary Magazines by the Council of Literary Magazines & Presses. http://www.clmp.org/about/dir.html

Writer’s Market: Directed at writers in search of magazine publishers. http://www.writersmarket.com

Encyclopedia of Associations directory: Lists 18,000 special-interest trade and professional organizations. http://www.galegroup.com

National Trade and Professional Associations: 7,600 associations, unions and societies. http://www.columbiabooks.com/

A handy resource is The Pocket Media Guide. It lists major trade, business and general-interest magazines and newspapers in its 33 pages. Free from Media Distribution Service (MDS). http://www.prplace.com/mds_guide/

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Address review books to a specific person or your book may get ripped off by someone else on the staff. When this happens, you not only waste a book, you lose out on a potential review. Also address review books to the position, not just the name, of the editor or reporter in case he or she has moved on.

Depending on your subject, you may find 300 to 500 potential reviewers for your book. Don’t be surprised if you come up with more. On the other hand, if the topic is very specialized, you may find there are only a few dozen interested and qualified potential reviewers. The best rule is to contact everyone who might possibly review the book. Divide the periodicals into two groups:

* The good bets: Those magazines you have heard of; good matches that are published regularly and have a large circulation. These periodicals probably will review the book.

* The rest: Those you have not heard of, the title does not sound as though the periodical matches your book, it is published quarterly and/or the publication has a circulation of 600.

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